Meta ads management
Facebook & Instagram ads, run by someone who genuinely enjoys spreadsheets
We plan, launch, test and scale your Meta ads, then report the results against your store data so you know what's really profitable.
Track record
What we've delivered so far
- running Meta ads for Australian brands & agencies
- 2 years
- average return on ad spend, month after month
- 8–10x
- monthly revenue driven from ~A$5k/month spend
- A$40–50k
What's included
Everything needed to run Meta ads properly
- Account, pixel and Conversions API health check
- Campaign structure: Advantage+ Shopping plus controlled tests
- Audience, placement and budget strategy
- Weekly (or fortnightly) optimisation
- Creative testing plan with new ads every month
- Reporting on spend, revenue, MER and new-customer cost
Not included
- Ad spend, which you pay directly to Meta
- Creator fees for UGC videos, quoted separately if you want them
- Website builds (we'll recommend fixes and can refer a developer)
Process
How an engagement runs
- 01
Audit
We go through your account, pixel, offer and landing pages and show you what's costing you money.
- 02
Creative testing
New hooks, angles and formats every month, tested in a structure that tells us what actually sells.
- 03
Scale what's profitable
Budget moves to the winners. We scale on new-customer cost and margin, not on a platform number.
- 04
P&L reporting
Clear reports on spend, revenue, MER and new-customer cost, checked against your store data.
Offer & landing pages
Ads can only sell what the page and offer allow
Many accounts don't have an ads problem. They have an offer or landing page problem. We review bundles, price points, shipping thresholds and product pages, and tell you exactly what to change to lift conversion and order value.
Let us roast your ads. Nicely.
A free 10-minute video walkthrough of your account, with three fixes you can use even if you never hire us. Honest, specific, and only a little bit brutal.